SEO vs Local SEO
Updated: Mar 24, 2022
SEO (Search Engine Optimization) is optimizing a website (the website's organization and content), so search engines show it (for free) on the first page of the search results.
Search Engine is a small program that is sent to websites, and there, it indexes and catalogs the content of the web pages (text, images, forms, links, etc.) so it can show it when the keyword or phrase is being searched.
Optimizing a website is an ongoing process and it includes adding, removing, and changing of the website's text, images, keywords, links, and more.
It takes months of ongoing maintenance to optimize a website.
SEO is more focused on global (national or international) searches. Local SEO is focused on local searches.
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