SEO and SEOO
SEO and SEOO are like "good" and "bad". SEO (Search Engine Optimization) is the practice of optimizing a website so it ranks high in search results (good). SEOO (Search Engine Over Optimization) is the practice of over optimizing a website (bad). Over optimizing a website will cause the website to be penalized, thus, lowering its rank in search results.
Three examples of over optimization are:
1. Linking your website to bad websites.
2. Pointing all links to the home page.
3. Using more than 1 H1 heading.
There are many elements in SEO, and using them wisely, at the correct amount and at the right places, is an art, as well as science. Do not over optimize your website.
Initial Website Audit
Titles & Meta Tags Optimization
Website Content Writing
HTML Code Cleanup & Optimization
Internal Link Structuring & Optimization
And much more